Such PAA or People Also Ask feature is one series of dynamically loading questions which are related to the first searched query showing in those search results on the mobile and desktop. When a certain user clicks on the question in such PAA feature, there is a drop-down showing up the featured snippets which are termed quick answers from another search result.
For a lot of the PAA results, every time a user would click an additional PAA question, then the new dynamically loading question would be shown below. Also, there have also been some instances of a lot of PAAs but there are more that stop after a series of new questions. The PAA feature is initially showed in search results in 2015. You have to know that such organic search feature is actually part of Google’s continuing efforts to improve the user’s search experience and for keeping the searches in Google interface a lot longer.
Compared to the featured snippets, People Also Ask feature now moves around the first page of the SERPs. But, the majority of such PAAs showed at the bottom on that first search result page.
An essential thing to know is that the People Also Ask feature has surely become more popular when Google first offered this in 2015. You must learn that the PAA is really one of the growing search result page features and this is also a lot faster even such featured snippets known as quick answers.
An important thing that you have to know is that PAAs actually show 70 percent of the search results that featured snippet and also show to be using a similar source to answer such featured snippets and those PAA questions. What this truly means is that ranking the answer to such featured snippet as well as PAA question may result in various instances of exposure. An important info to know is that PAA can actually show up in over 20 search result pages.
When you would try ranking like the answer in the People Also Ask question, then you must optimize similar to how you would for such featured snippet. It is really essential that you answer the question in that concise, clear, authoritative manner. Having that question or answer to content would give a much better experience for the user by aligning the intent of the user with the relevant content.
It is a great thing that you check out the website so that you can get a lot more info on the benefits of Google expanding the People Also Ask feature. With this, you can learn more on how you can benefit using the PAA.